
Why are frozen food processors switching to sustainable pressed paperboard trays?
Busy lifestyles drive shoppers toward convenient frozen meals and changing consumer buying habits are showing their preference for greater sustainability. With those important shifts, the packaging that holds frozen foods has become a competitive advantage for processors.
Here are 4 benefits you can gain from transitioning to pressed paperboard trays.
Sustainability is no longer just a buzzword. Today’s shoppers actively consider their environmental impact — and they are making purchases based on it.
By moving to pressed paperboard trays, frozen food brands can position their products as both convenient and environmentally responsible. Generational buying habits reinforce this trend:
PaperTech pressed paper trays check both boxes: they deliver the dual-ovenable performance for frozen food with the eco-friendly packaging shoppers are seeking. In fact, PaperTech helped one frozen food brand recently switch to paper trays to secure a highly coveted shelf placement in a popular, nationwide retailer.
Benefit 1: You can capture shopper demand for convenience and sustainability, resulting in stronger brand loyalty and premium shelf positioning.
Frozen food processors face mounting pressure from new and ever-changing packaging regulations. Across the U.S., states are rolling out:
For food manufacturers, these changes can make plastic packaging more complex and disruptive. By proactively adopting sustainable paper trays, brands can:
Benefit 2: You can future-proof your frozen food process against disruptive and unpredictable regulatory risks.
With plastic trays often tied to global supply chains, many processors have recently faced delays, halted production lines, inconsistent quality and price volatility. Working with a domestic pressed paperboard tray manufacturer offers distinct advantages:
Benefit 3: A reliable domestic supplier gives you steadier operations and greater confidence that packaging won’t be the weak link in your production process.
Reducing plastic use, lowering carbon footprints and increasing recyclability are common benchmarks set by leadership and demanded by shareholders. Switching to pressed paper trays is a straightforward way to hit these sustainability goals. Benefits include:
Meeting sustainability goals isn’t just about compliance. It’s an opportunity to stand out to investors, retailers and consumers. By adopting paper trays, frozen food processors can showcase real steps toward long-term environmental responsibility.
Benefit 4: By reducing plastic usage, you strengthen your environmentally-friendly brand image and show measurable progress toward sustainability goals.
Pressed paperboard trays aren’t just a packaging change. They’re a business advantage. For frozen food processors, sustainable paper trays make it possible to:
As frozen food continues to rise in popularity, packaging is becoming an even greater driver of shopper choice, regulatory compliance and brand reputation.
If you’re interested in learning more about the industry trends and benefits of switching to paper trays, download our free education resource: A Guide to Sustainable Paper Trays for Frozen Foods.
Transition to paper trays isn’t just practical. It’s strategic. If you have questions about switching to sustainable packaging, our team is here to help every step of the way. Send us a message and we’ll get back to you promptly.